- Dan Ashworth, who recently departed from his role as Manchester United’s sporting director after a brief five-month tenure, has been appointed as an unpaid advisor focusing on high performance at Warwickshire County Cricket Club. This move marks a return to familiar grounds for Ashworth, who has previously served on Warwickshire’s cricket audit committee since 2021.
- Ashworth’s exit from Manchester United was part of a series of significant changes under the club’s minority owner, Sir Jim Ratcliffe. Ratcliffe’s cost-cutting measures have led to substantial financial restructuring, including up to 200 job cuts and the elimination of free staff meals, aiming to address the club’s financial challenges.
During his short stint at Old Trafford, Ashworth was involved in a £183 million spending spree, securing several high-profile signings. However, internal conflicts, particularly with chief executive Omar Berrada, and a lack of alignment with the club’s new football hierarchy led to his departure.
At Warwickshire, Ashworth will leverage his extensive experience in football to enhance the club’s high-performance strategies. His appointment comes as part of broader changes within the cricket club, including the upcoming retirement of former England all-rounder Moeen Ali from county cricket and the anticipated announcement of a new performance director.
Ashworth’s transition from football to cricket underscores his versatile expertise in sports management and performance enhancement. As Warwickshire aims to strengthen its competitive edge, Ashworth’s insights are expected to play a pivotal role in the club’s future s
uccess.
