Red Bull Technology Supercharges Corporate Events with One of Europe’s Largest Indoor LED Screens
Red Bull Technology has unveiled a game-changing upgrade at its renowned event space, MK-7, setting a new standard for corporate experiences. At the centre of this bold new development is a spectacular 46.25-metre dvLED screen, one of the largest indoor LED walls in Europe, supplied by leading visual display manufacturer, PPDS.
The massive display, now a commanding backdrop to Red Bull Racing’s iconic collection of running F1 cars, marks a significant step forward in blending high-performance motorsport with high-impact corporate storytelling. Spanning the team’s history from its 2005 debut to the present, the timeline of vehicles gains new energy and context through the immersive capabilities of the LED screen.
Designed to captivate audiences, the screen transforms the MK-7 space into an arena of innovation, offering clients a dynamic platform to deliver bespoke presentations, engaging brand content, and unforgettable experiences. Its visual impact is already making waves across fan events and business gatherings alike.
Nick Kenton, Guest Experience Director for Red Bull Technology, emphasised the strategic importance of this enhancement:
“We continue to see huge interest from brands wishing to incorporate the fast-paced, innovative world of F1 into their events. We partner with suppliers who support our vision to offer the brands the absolute best setting for their business events, and we are excited to continue building on this in 2025.”
This cutting-edge investment underscores Red Bull’s commitment to revolutionising event experiences at race pace—pushing the boundaries of what’s possible for clients seeking a bold, tech-forward setting for their business milestones. As 2025 approaches, Red Bull Technology is accelerating into a future where innovation, performance, and unforgettable events go hand in hand.
